Merchandise Incentive Recognition Program

Merchandising is a process that involves various practices, methods and operations for promoting and sustaining categories of commercial activities within an organization. The main goal of promotional merchandising is to maximize merchandise sales by using different methods of product designing, selection, packaging, pricing, and display that collectively stimulate consumers to invest more. The process of merchandising also encourages companies to streamline pricing and discounting, physical presentation of products and displays, to attract maximum number of consumers.

While designing motivational incentive programs, companies, businesses, and corporate should to be very careful. Here, the bottom line is to design the program keeping its simplicity, clarity, promotional activities in mind.

Companies should not think too much on how to improve sales, increase margins, improve performance or morale, recognize and reward your employees and workforce, attract or retain customers or implement a sales incentive program. But, the emphasis should be given on identifying the requirements and wants of employees.